Frase
An SEO and GEO content platform with SERP-driven briefs, AI drafting, a live optimization score, and brand tracking across AI assistants.
Updated 2026-08-10
Yes, on one plan. The plan list carries Free Trial at $0 for 7 days. No separate free-tier terms are recorded in this entry.
Listed pricing: 7-day trial, no free tier; Basic ~$45/mo and Team ~$115/mo, less billed annually — confirm current rates on site.
Overview
Frase is a content workflow tool built around one job: producing pages that rank in Google and, increasingly, get cited by AI assistants. It pulls the top-ranking URLs for a target query, analyzes what those pages cover, and builds an outline and brief from that competitive picture. Its AI agent then drafts the article while a live optimization score grades the draft against the terms and topics the SERP suggests you should cover. The loop is anchored to live search data rather than a bare prompt, and that anchoring is still the reason to pick it over a general-purpose writing tool.
The 2026 positioning leans hard on GEO — generative engine optimization. Frase's AI Visibility feature tracks whether your brand surfaces in answers from ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, and DeepSeek, and pairs that monitoring with the writing workflow in a single subscription. That bundling is the honest differentiator now: rivals mostly make you buy SEO writing from one vendor (Surfer, Clearscope) and AI-visibility tracking from another (Profound, Peec, Ahrefs Brand Radar). Frase gives you a thinner version of each on one bill.
Two things have shifted since Frase's strongest period. SERP-derived briefs have been commoditized — Semrush, Ahrefs, and Surfer all ship a version — so the research edge is narrower than it was. And frontier chatbots got much better at long-form prose, which sharpens a criticism reviewers have made of Frase for years: the raw drafts read generic and stiff and need a real editing pass. My read: buy Frase for the brief, the term-coverage score, and the visibility dashboard, not for the writing. If you were expecting publishable copy out of the box, a $20/mo assistant will out-write it and you'll be paying Frase for the scaffolding instead.
Is Frase free?
Yes, on one plan. The plan list carries Free Trial at $0 for 7 days. No separate free-tier terms are recorded in this entry.
Listed pricing: 7-day trial, no free tier; Basic ~$45/mo and Team ~$115/mo, less billed annually — confirm current rates on site.
Pricing verified . That is the date the plans were last re-checked against the vendor's own pages, not today's date. Confirm on the official site before you pay.
What the free tier leaves out
Read straight off the plan list below. Vendors move features between tiers, so check the current split before you pay.
- Basic ~$45/mo (less billed annually) Single seat with a capped number of article documents per month. Aimed at solo bloggers, freelancers, and one-person content operations.
- Team ~$115/mo (less billed annually) Multiple seats with a higher document allowance and the fuller research and optimization toolset. The tier most agencies and in-house teams land on.
- Enterprise Custom Seat and volume terms negotiated directly. Check website for current pricing and what the tier includes.
Frase pricing
| Plan | Price | What's included |
|---|---|---|
| Free Trial | $0 for 7 days | Time-limited access to the platform; converts to a paid plan at the end. Not a permanent free tier. |
| Basic | ~$45/mo (less billed annually) | Single seat with a capped number of article documents per month. Aimed at solo bloggers, freelancers, and one-person content operations. |
| Team | ~$115/mo (less billed annually) | Multiple seats with a higher document allowance and the fuller research and optimization toolset. The tier most agencies and in-house teams land on. |
| Enterprise | Custom | Seat and volume terms negotiated directly. Check website for current pricing and what the tier includes. |
Time-limited access to the platform; converts to a paid plan at the end. Not a permanent free tier.
Single seat with a capped number of article documents per month. Aimed at solo bloggers, freelancers, and one-person content operations.
Multiple seats with a higher document allowance and the fuller research and optimization toolset. The tier most agencies and in-house teams land on.
Seat and volume terms negotiated directly. Check website for current pricing and what the tier includes.
One plan carries no published number: Enterprise, recorded as “Custom”. Nothing is estimated in its place. The vendor's own pricing page is the only source for those figures.
Pricing verified . That is the date the plans were last re-checked against the vendor's own pages, not today's date. Confirm on the official site before you pay.
Is Frase worth it?
Worth it for In-house SEO and content teams publishing optimized long-form articles at volume who want briefs, drafting, scoring, and AI-assistant visibility tracking on one bill instead of stitching together three subscriptions.
You can test that on the free tier before paying anything. The recorded trade-offs are listed below, and any one of them can settle the question on its own.
The 7.3/10 AI Score is an editorial read of published capability, price and shipping pace. Nobody here has hands-on hours with Frase. How we verify.
Worth it if
The strengths recorded against this entry.
- Content briefs are generated from analysis of the pages currently ranking, so target coverage reflects live search results instead of a static keyword list
- The optimization score converts 'is this thorough enough' into a measurable publish target, which is genuinely useful for managing freelance and junior writers
- AI Visibility tracking across seven assistants ships inside the same subscription as the writing workflow, rather than as a separate GEO tool purchase
- Research, brief, draft, score, and multi-CMS publishing sit in one pipeline, removing several handoffs from a content team's week
- Sustained independent traction, with high G2 and Capterra ratings and Leader placements in Content Marketing and SEO Software
Not worth it if
Any one of these blocks your use case.
- Raw AI drafts are consistently described by reviewers as generic and stiff, and in 2026 a general-purpose frontier chatbot will out-write them for a fraction of the price
- SERP-derived briefs are no longer distinctive — Surfer, Clearscope, Semrush, and Ahrefs all ship a comparable feature, so the core research edge has narrowed
- AI Visibility is broad but shallow next to dedicated GEO platforms like Profound or Peec, which go deeper on prompt-level attribution and share of answer
- No permanent free tier, and term-coverage scoring nudges writers toward checklist-shaped articles at a time when search engines are demoting formulaic content
What sets Frase apart
- Bundles SEO content production and AI-assistant visibility tracking in a single subscription, where competitors typically split those across two vendors
- Briefs and outlines are generated from an analysis of the pages currently ranking for the query, not from a keyword database
- Optimization score is computed against competitor term coverage, producing a numeric threshold a writer can be held to
- Beyond that bundling, little its category rivals lack — Surfer and Clearscope match the writing workflow and dedicated GEO tools go deeper on AI visibility; Frase competes on consolidation and price
Key features
SERP Research Briefs
Pulls and analyzes the current top-ranking pages for a query, surfacing the topics, questions, and terms competitors cover so a brief is built from live search results rather than a static keyword list.
AI Drafting Agent
Generates outlines and full long-form drafts from the research brief, producing a structured first draft tied to the target keyword. Treat it as scaffolding — the prose reliably needs editing before publication.
Content Optimization Score
Grades a draft in real time against the terms and topics the SERP suggests, turning 'is this thorough enough' into a number and showing concretely where coverage is thin.
AI Visibility Tracking
Monitors whether your brand appears in answers across ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, and DeepSeek, so you can see AI-assistant citations alongside classic rankings in one place.
How it compares
| Tool | Best for | Pricing | Score |
|---|---|---|---|
| Frase | In-house SEO and content teams publishing optimized long-form articles at volume who want briefs, drafting, scoring, and AI-assistant visibility tracking on one bill instead of stitching together three subscriptions. | 7-day trial, no free tier; Basic ~$45/mo and Team ~$115/mo, less billed annually — confirm current rates on site | 7.3/10 |
| DeepL vs DeepL → | Localization and customer-support teams at EU-facing companies who need layout-preserving document translation with locked terminology, plus live meeting interpretation. | Freemium — free tier; paid plans from $8.74/mo (verify current rates) | 8.3/10 |
| Writer | Enterprise marketing, comms, and content-ops teams in regulated industries — healthcare, financial services — who need every draft to clear brand and compliance rules automatically and cannot route company data through a third-party frontier API. | Team from $18/user/mo (annual); Enterprise custom — check website for current pricing | 7.9/10 |
| Grammarly vs Grammarly → | Students writing to a rubric, and comms or support teams at companies with a house style guide, who need writing help inside email, docs and internal tools rather than in a separate chat window. | Free tier + Pro around $12/mo billed annually — check website for current pricing | 7.8/10 |
Compare head-to-head
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