Recraft
AI image generator built for designers — produces true vector SVGs, raster images, and illustrations with consistent brand styles.
Updated 2026-04-30
Overview
Recraft is the AI image generator that professional designers actually want to use. While most AI image tools output raster images that need cleanup before they're production-ready, Recraft generates true vector SVGs — scalable, editable, and ready to drop into Figma or Illustrator. This alone sets it apart from every major competitor. The V3 model (Recraft Red) topped the Hugging Face text-to-image leaderboard, and the current generation continues to push quality for both vector and raster outputs.
The tool is built around design workflows, not just prompt-and-pray generation. You can create brand style sets with specific color palettes, typography, and visual language, then apply them consistently across every generation. This makes it genuinely useful for producing cohesive marketing assets, icon sets, and illustration libraries — tasks where Midjourney or DALL-E produce beautiful but inconsistent results that require heavy post-processing.
Recraft's canvas-based editor lets you compose multi-element scenes, place objects precisely, and iterate on specific regions without regenerating the full image. The mockup generation feature can place your designs on product photos, packaging, and devices. For agencies and design teams producing high-volume visual assets with brand constraints, Recraft solves a real problem that general-purpose image generators don't even attempt.
What sets Recraft apart
- Outputs true editable vector SVGs instead of traced rasters
- Brand style sets lock colors, typography, and visual language across generations
- Mockup generation places designs on products, packaging, and devices
- Canvas editor allows precise object placement and regional edits
Key features
Vector SVG Output
Generates true scalable vector graphics from text prompts — not traced rasters, but clean SVG paths. Outputs are editable in Illustrator, Figma, and other vector tools with proper layers and shapes.
Brand Consistency
Create reusable brand style sets with locked color palettes, typography, and visual language. Apply them to any generation for cohesive outputs across campaigns and asset libraries.
Style Libraries
Choose from curated illustration styles — flat design, line art, watercolor, 3D, realistic — or define custom styles. Styles persist across sessions for repeatable results.
Mockup Generation
Place generated designs onto product mockups, packaging, apparel, and device screens. Useful for client presentations and e-commerce listings without a separate mockup tool.
Pricing
Free tier: 50 generations per day with public gallery — generous enough for exploration but brand style sets and private images require a paid plan
| Plan | Price | What's included |
|---|---|---|
| Free | Free | 50 generations/day, standard resolution, community gallery, basic styles |
| Basic | $25/mo | Higher daily limits, private generations, priority queue, brand style sets |
| Pro | $50/mo (est.) | Unlimited generations, highest priority, team features, API access, commercial license |
| Enterprise | Custom | Volume pricing, dedicated support, custom integrations, SLA |
50 generations/day, standard resolution, community gallery, basic styles
Higher daily limits, private generations, priority queue, brand style sets
Unlimited generations, highest priority, team features, API access, commercial license
Volume pricing, dedicated support, custom integrations, SLA
Pros & cons
Pros
- ✓Generates true vector SVGs — the only major AI tool that outputs production-ready, editable vectors
- ✓Brand style sets enforce consistent colors, typography, and visual language across all generations
- ✓Canvas editor with precise object placement and regional editing
- ✓Free tier is generous at 50 generations per day
Cons
- ×Photorealism trails Midjourney and DALL-E 3 — strengths are in illustration and design assets
- ×Less community and ecosystem compared to established tools like Midjourney or Stable Diffusion
- ×Vector output quality varies with complexity — intricate scenes may need manual cleanup
- ×Pricing tiers can be unclear — check the website for current plan specifics
How it compares
| Tool | Best for | Pricing | Score |
|---|---|---|---|
| Recraft | Designers and agencies producing brand-consistent vector graphics, icon sets, and illustration libraries. | Free tier + from $25/mo | 8.7/10 |
| Midjourney vs Midjourney → | Creative professionals, illustrators, and concept artists who want the most visually striking, painterly, cinematic image output. | From $10/mo | 9.4/10 |
| FLUX.2 vs FLUX.2 → | Developers and production teams who need photorealistic, print-ready image generation with precise structural control, deployable via API or self-hosted open weights. | API ~$0.01-$0.05/image + free open weights | 9.2/10 |
| Adobe Firefly vs Adobe Firefly → | Professional designers who need commercially-safe AI image generation built directly into their Photoshop and Illustrator workflows. | Freemium | 8.8/10 |
Compare head-to-head
Related reading
Recraft for Beginners: Your First AI Logo and SVG
Generate a real, editable SVG logo in Recraft, step by step from its own docs, plus the free-plan ownership catch and the failure modes to expect.
OpenAI Codex Security CLI: Setup and the Catch
OpenAI open-sourced the Codex Security CLI on July 29. What it scans, what to check before wiring it into CI, and who is grading whose homework.
Pacing the Frontier: 1,100 Lab Staff Sign On
A petition at pacingthefrontier.com drew 1,100+ signatures from OpenAI, Anthropic, Google and Meta staff. What it asks for, and what the count hides.
Ready to try Recraft?
Head to the official site to start with Recraft — pricing and plans are listed above.
Visit Recraft